Fossil - packaging with true integrity

Theres something to be said for those who stay true to traditional standards of quality.








One of my favorite brands -one of the few brands which I see fit to endorse- is Fossil. The classic style and feeling that they strive to encapsulate for the consumer has hit home with me ever since I was given my first fossil watch a few years ago.







In packaging, I am a big fan of reusability. For me, the more uses something gets, the better I can justify the production of a product in the first place. With a Fossil Tin, not only have you got a work of art -a show piece if you will- I can say from experience that each tin in my ever growing collection has served a variety of functions in their own time.

I also feel that the use of their signature tins is reflective of the quality of products that they provide. I have yet to be dissappointed by the quality of fossil products each with leather trimming or a variety of other features.

Although I suppose the statement made by designing a tin for your product is that it is of a high level of quality. After all, what better way is there to imply that your new watch may still need a home in 5, 10, or 15 years.

I think this is what is missing from our consumer culture. It is remarkably rare that we would buy products that will last a lifetime. It seems Aldous Huxley knew what he was talking about in Brave New World when he supposed that our love of new products would be a driving force for industry "Ending is better than mending. The more stitches, the less riches"




















My girlfriend Debbie recently gave me a book called 'Tinspiration' which is where I got these samples from. The book is a collection of tins arranged and photographed in interesting and unique ways indicative of the inspiration that went into each tin.