It has been said that the growing scope of the internet and digital media will eventually eliminate the necessity of printed media. I feel that this is a whole lot of hype, every time we (as a culture) develop a new technology it is heralded as the best invention, and the only invention we will ever need.
In almost all cases, the previous form of media has survived the shift only suffering the indignity of being considered kitsch. After all, vinyl was superceded by many forms of music storage and distribution systems, 8-track, cassettes, Cd’s, Minidisks, and eventually despite the dominance of MP3 players, vinyl seems to be making a revival.
I think we can be sure of the continuance of print media, and as designers we will begin seeing the use of print as having its own set of implied meanings. The tangibility of some work is indespensible, people consider and analyze the content to a greater extent while reading printed forms rather than digital. Thus, choosing print in the future may become a targeted solution for presenting complex concepts and ideas that may demand the readers’ full, undivided attention.
In summation, I think print will never die. But if it does, it will soon be reanimated in far more inventive applications -a zombie of sorts- hungry for the brains of consumers who want more than just another ordinary book.
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I totally agree with you that online publishing is booming now. Circulations over the internet made huge difference in the publishing industry. I do the frequent research on publishing trends and I observed that most of the people intended to web editions. As a result all of the major publishers are already adopted the new technology and some other publishers are using the services of www.pressmart.net for digitization services for print publications.
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