1/20/08

A Semiotic Analysis: Craig Steffen, Designer.

Every day we transmit information to the people around us using a variety of delivery methods; Verbal/Audio, Visual, Tactile, Olfactory, and Gustatory.
To analyse the methods of transmission Craig Steffan uses on a daily basis, I sat down for a casual interview with him to observe his habits in conversation.

Verbal/Audio:
When Craig talks, he likes to entertain the crowd using his own laughter to invite others to get in on the fun. His tone is always casual and inquisitive which draws people into conversation. And when he doesn't get the reaction he wanted, you can expect a sarcastic quip such as "What happened to you man... you used to be so much fun" which is delivered with what seems like grave sincerity.

Visual:
Craig uses dramatic body language in conversation, often pointing a finger or a pen to illustrate his point. When boasting, either seriously or for the sake of comic effect, Craig emphasizes his height, raising his shoulders and spreading his arms as if to say "you want a piece of me?".

Tactile:
Craig makes use of tactile transmission in two ways. First, he will draw people into conversation by patting them on the shoulder. He also likes to use a similar tactic to issue challenges, tapping you on the chest or shoulder with the back of his hand

Olfactory/Gustatory:
Craig's good hygiene implies respect for the people around him. He always chews gum, and is generous in offering it to the people around him, making people feel more welcome.

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