The Meth Project

When looking for inspiration for an ad campaign Ive been working on, I found a series of jarring ads for a campaign against crystal meth. I was actually surprised that these ads could run on television or billboards due to the gritty depictions of violence and prostitution, but clearly this was the point - to shock the audience into hearing their message.













This is an excellent example of advertising that pushes boundaries and takes risks in an appropriate way. Their tagline "Not Even Once" sends a strong message to the target audience which is predominantly kids who havent tried meth and who will likely face peer pressure to do so.

The TV spots almost play out like mini horror movies, I don't know whether I support the messages being sent but given the circumstances, I would say that it's a necessary evil. Check out these spots, these are two of the more straightforward ones, others include references to girls selling their bodies for meth and children abusing their parents. Hardly suitable for daytime television.